Communications & Project Management
The materials below showcase my ability to design and implement effective communication deliverables while managing complex projects from concept to execution. With a focus on clear messaging, audience engagement, and seamless project delivery, I bring a detail-oriented approach to every initiative. Explore each item to see how I’ve helped organizations communicate effectively and manage projects that make an impact.
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For my first major appeal as Assistant Director of Annual Giving at Mary Baldwin, I developed a targeted Giving Tuesday campaign designed to both raise critical funds and assess the community’s willingness to support the university during a period of institutional uncertainty. I created segmented audiences to deliver personalized messaging and independently designed all campaign emails, carefully crafting appeals that balanced stewardship, urgency, and impact storytelling. This campaign not only generated meaningful donations but also provided valuable insights into donor engagement and retention under crisis conditions.
As a Digital Archivist for the Turn the Mill Around Campaign, I managed an $8,000 grant to digitize and preserve the organization’s physical collection. Drawing on my project management experience and digital photography expertise, I created a visually engaging web archive that showcases over 2,000 artifacts and geological samples, making the history of the Chapman-Beverley Mill accessible to the public.
As a Digital Communications Intern at CCAP, I was tasked with designing the organization's new website. I focused on creating an intuitive, user-friendly experience. I collaborated with executive leadership to ensure the site aligned with CCAP's mission and enhanced its online presence. My responsibilities included crafting clean, visually appealing layouts, optimizing content for accessibility, and ensuring seamless navigation. The project aimed to strengthen CCAP's digital outreach, making its resources more accessible to climate advocacy groups.
While serving as a Writing and Editorial Specialist at Toffler Associates, I supported the National Oceanic & Atmospheric Administration (NOAA) Behavioral Health & Wellness (BHW) team. I designed this comprehensive document to be presented to NOAA leadership, clearly outlining our team’s vision for an evaluation system. This system was intended to empower BHW to continually assess and improve its services, ensuring a more adaptive and responsive approach to meeting the wellness needs of its employees.
Chapman-Beverley Mill, already listed on the National Register of Historic Places, was named by Preservation Virginia to its Most Endangered Historic Places list—a designation that highlights sites across the Commonwealth facing imminent or sustained threats, such as development pressures. I created this informational packet to inform both Preservation Virginia and the broader preservation community about the Turn the Mill Around Campaign and its ongoing efforts to stabilize and protect the Mill.